Author. Inspired by Creativity, Imagination and Design.


My experiences in writing.

My observations of the creative world around me.

How those two worlds come together.

For sale: baby shoes, never worn

Photo: Drew Hays

Photo: Drew Hays

The legend goes that Ernest Hemingway bet his writer friends that he could write a novel in just six words.

Seems impossible, right? What about character development? Dialogue? Plot?

He came back with the following novel:

For sale: baby shoes, never worn.

I nearly cried when I read that. It’s heart-wrenching. The unspoken storyline packed into those critical pauses adds to the poignancy.

Hemingway proved a fascinating paradox:

Constraint produces creativity.

Constraint gives the innovator, the artist, the designer, the writer a starting point.

And it doesn’t really matter what the constraint is.


How to Cripple Creativity

Give someone a blank sheet of paper, tell them to write something great and guess what happens.


For most people.

People seem to freeze when the world is opened to them.

It happens everywhere.

When my children were young and I handed them blank paper, without fail their first question was, “What should I draw?”

People have trouble creating on demand. Especially when the world is open to them.

Writers know this.

Very intimately.

Writers know that you don’t just sit down and write a masterpiece.

Because there’s a rule of thumb:

A good story doesn’t start with a blank screen. A good story starts with a conflict.

The conflict serves as a constraint within which the writer can spin a yarn.


People Need a Constraint to Release their Creativity

Constraints are phenomenally effective at generating new thinking. They often present a problem that needs to be overcome.

Non-creative people see a constraint and give up.

Creative people see the same constraint and get energized.

You can find examples in the arts:

  • Piet Mondrian used the self-imposed constraint of 90-degree angles and primary colors to develop his new style of art.
Composition A, by Piet Mondrian; Photo:

Composition A, by Piet Mondrian; Photo:

  • Claude Monet once bought a field with haystacks — which he demanded never be taken down — so he could paint the same subject year round. The constraint was a single subject that gave him license to explore the effects of changing light throughout the seasons.

Haystacks, End of Summer; Haystacks, Snow Effect; Haystacks, Bright Light by Claude Monet

  • David Byrne of the Talking Heads gives a marvelous TED Talk that describes how architecture influenced the development of music over time. The acoustics of the venue creates a problem, which the musician must overcome and thus influenced how music was both composed and performed. Think of how the invention of headphones allows the musician to create an experience that feels like the musician is whispering in the listener’s ear.  Watch


Embrace the Constraint

How do you do this in writing?

Self-imposed constraints.

Here’s an example for fiction writing. When I find that chapter after chapter feels stale (and if you’ve read my recent blog post, you know that I fell asleep while reading my manuscript), I force a constraint to mix things up.

Changing the setting is one way to do this. What if the scene has to take place under the bleachers or on a hike or during a sermon?

The new setting creates opportunity to enhance the story.

Picture that great scene in When Harry Met Sally, when Harry is telling his best friend, Jess, about his divorce. Nora Ephron brilliantly sets the scene at an NFL football game. Harry is pouring out his heart. He’s bitter, hurt, angry. And then every few seconds — without blinking an eye — they stand and do the wave.

The irony is genius!

Setting is just one type of constraint a writer can choose from. There are thousands more—force an unspoken dialogue, give the protagonist a phobia, shorten the timeline.

Make a list of some.

Randomly select one.

Apply it.

Let your brain have fun with it.


For Sale: Baby Shoes, Never Worn

I love words.

I love constraints.

And I love the creativity that comes from constraints.


Sometimes You Need a Little Creativity Boost

My free eBook might just help:

5 Exercises that Will Make You 10 Times More Creative

I use these exercises to keep the juices flowing — in myself and in my clients. (I am a marketing consultant, after all.)

You can follow my blog on Medium.

You can follow my journey to get published on Facebook.

Bryan Searing